Business Education Software Applications for Instructional Delivery among BusinessEducation Lecturers in Universities

Authors

  • Suleiman Hayatu Author
  • Prof. H. Bello Author
  • Prof. A. A. Deba Author
  • Prof. B. S. Dalhat Author

Keywords:

Business Education Lecturers, Instructional Delivery, Software Application

Abstract

The paper reviews business education software applications for instructional delivery among business education lecturers in universities in Nigeria. The paper considers the three software applications of the three areas/options of business education which include; accounting, marketing and office technology management software applications. The findings of the review indicated that accounting, marketing and office technology management software applications can be utilized for business education instructional delivery with the aim of inculcating the competencies of these software applications to students who are prospective employees in the business world. It was also found that there is an existing gap between current business practice and business education instructional delivery. The paper concluded that there is need to determine the present training needs of business education lecturers in the usage of accounting software applications, marketing software applications and office technology management software applications in order to have an effective and efficient utilization of these applications for instructional delivery as well as bridge the existing gaps between current business practice and business education instructions.

Downloads

Download data is not yet available.

References

Adanne, O. F., & Adizi, E. N. (2018). Training skills required by business education lecturers for effective teaching of business courses in tertiary institutions in Rivers state. Nigerian Journal ofBusiness Education, 5(2), 431-437.

Agbo, S. U. (2018). Initiatives for enhancing the interest of business educators in incorporating information and com­ munication technology (ICT) into business education programme. Journal ofAssociation of Vocational and Technical Educators, 25(1), 137-143.

Ahmed, R. (2014). Accounting theory. Learning Solutions Specialty Publications Ltd.

Ajunwo, F. O. (2017). Utilization of computer applications for teaching business education in Rivers state universi­ ties. International Journal ofInnovative Education Research, 5(4), 36-43.

Armstrong, G., & Kotler, P. (2011). Marketing: An Introduction (10ih ed.). Pearson.

Assad, W., & Gomez, J. M. (2018). Social network in marketing (social media marketing). Opportunities and risks.

International Journal ofManaging Public Sector Information and Communication Technologies, 2(1), 13-22.

Basnayaka, W. B. M. (2016). Introduction to computer software. Unpublished Assignment, Advanced Technical Insti­ tute, Galle.

Chukwuemeka, H. E., & Igbinedion, V. I. (2017). Provision of modern office technologies for business educators job satisfaction in Edo state tertiary institutions. Journal ofAssociation of Vocational and Technical Educators of Nigeria, 22(2), 88-96.

Connell, B. O., Beaman, L, Longe, P. D., & Smynics, K. (2011). An experiment to assess the learning benefits of em­ ploying accounting software in the classroom. The Review ofBusiness Information Systems, 7(1),49-58.

Dimitrious, B., Labros, S., Nicholaos, K., Maria, K., & Athanasios, K. (2013). Traditional teaching method vs teach­ ing through the application of information and communication technologies in the accounting field. Euro­

pean Scientific Journal, 9(28).

Echegaray, L., & Gacia-Martin, J. (2019). What skills and competencies required of marketing graduates in the Span­ ish business-to-business sector? A content analysis of listings on online job portals. Esic Market Economics and Business Journal, 50(3), 515-536.

Ekaette, I. C., & Edet, T. E. (2016). Evaluation of business education programme: Problems and prospects. Nigerian Journal ofBusiness Education, 3(2), 249-259.

Eze, C. E. (2014). Strategiesfor improving performance in financial accounting in NCE business education programs in colleges ofeducation in South-east Nigeria. ll,h International Conference. Reykjavik.

Gonzalez-Fuentes, M. V. (2016). The organization of the future and the marketing function: Marketers’ competencies in the era of information technology. In R. Batko & A. Szopa (Ed.), Strategic Imperative and Core Compe­ tencies in the Era ofRobotics and Artificial Intelligence (126-145). Hersey, PA: IGI Global.

Haig, M. (2001). The e-marketing handbook. Kogan Page Limited.

Hill. J. (2012). Marketing Rockstar's guide to Marketo. Marketing Rockstar, LLC.

Kotler, P. (2003). Marketing insightsfrom A-Z. 80 concepts every manager needs to know. John Wiley & Sons. Kotler, P., & Armstrong, G. (2013). Training in business and industry. Pearson Education Limited.

Lang, B. (2018). The best office management software, hand-picked by ITpros, https://www.zapier.com/blog/office_ managementsoftware/

Marketo, (2012). Marketo exercise guidefor lead managementfundamentals: Marketos’ introductory training course.

https://www.go.marketo.com/rs/marketob2/images/

Nazif, W. M. N. M., Kassim, C. K. H., Ahmad, S., & Nasir, N. E. M. (2016). The use of accounting software for effective teaching and learning introductory accounting: A pedagogical discussion. The Social Science, 77(13), 3315-3320

Nwokocha, E. G. (2015). Lecturer perception ofmodern technology usagefor the teaching ofbusiness education courses in Nigeria. International Conference on 21st Century Education, HTC Dubai Men’s College, UAE, Nov 2015.

Okanazu, O. O., Anyakoha, C. N., & Madu, M. A. (2017). Emerging technologies and the need to retrain business education lecturers in universities in Enugu and Ebonyi states. Journal ofAssociation of Vocational and Technical Educators ofNigeria, 22(2), 241-255.

Onyeka, A. (2006). Information technology and management system. FB Ventures.

Osuola, E. C., & Adukwu, E. A. (2013). Extent of utilization of computer software in journalizing transactions in teaching financial accounting in tertiary institutions in North-East, Nigeria. Vunoklang Multidisciplinary Journal ofScience and Technology Education, 2(1), 13-20.

Otonko, J. (2012). University education in Nigeria: History, successes, failures and the way forward. International Journal of Technology and Inclusive Education, 7(2), 44-48.

Royle, J., & Laing, A. (2013). The digital marketing skills gap: Developing a digital marketer model for the commu­ nication industries. International Journal ofInformation Management, 33, 66-73.

Sani, A. (2015). Changing needs of business education students with specific reference to secretarial studies. Maker- ere Journal ofHigher Education, 7(2), 61 -69.

Tech Target, (2018, February 12). Marketo. https://whatis.tectarget.com/marketo

Tudor, G. G., Gheorghe, M., Oancea, M., & Sova, R. (2013). An analysis framework for defining the required IT & C competencies for the accounting profession. Journal ofAccounting and Management Information Systems, 12(4), 671-696.

Ugwoke, I. O., Ezemma, J. C., Olinya, T O., & Iheagwam, B. N. (2018). Strategies for improving quality of business education graduates for national development. Journal ofAssociation of Vocational and Technical Educators ofNigeria, 23(1), 195-202.

Ukata, P. F. (2019). Criticism of issues and strategies of Nigerian OTM curriculum review and implementation: A study of Rivers state polytechnics. International Journal of Vocational and Technical Education Research, 5(6), 29-59.

Vrountas, T. (2020). 17 marketing software apps used by todays’ top marketers, https://www.instapage.com/amp/ marketing-software/

Walker, L, Tsarenko, Y, Wagstaff, P., Powell, L, Steel, M., & Brace-Govan, J. (2009). The development of competent marketing professionals. Journal ofMarketing Education. https//doi/org/ 10.1177/0273475309345197

Weygandt, J. J., Kieso, D. E., & Kimmel, P. D. (1998). Financial accounting (2nd ed.). John Wiley & Sons Inc.

Downloads

Published

2023-07-01